Private shopping experience

Shop Istanbul like a local,
not like a tourist.

We take you to wholesalers and backstreet dealers you'd never find on your own. Shops that don't advertise, don't speak English and aren't public-facing. We make sure you get a fair price and good quality, with pickup and drop-off included.

How it works

Your list, your route, your day.

  1. 1

    Tell us what you're after

    When you book, you pick what you want to shop for: designer-style bags, watches, sunglasses, jewellery, leather, carpets, ceramics, or anything else. We build the day around your list.

  2. 2

    We plan your route

    Not the tourist front shops. Wholesalers, family dealers and backstreet stores, the kind that sit upstairs behind unmarked doors, don't advertise, and often speak only Turkish. You would never find them on your own, and that's the point.

  3. 3

    Shop with a local by your side

    Your driver collects you at your hotel and your local stays with you all day. We translate, we know what things should actually cost, and we make sure you get a fair price and good quality.

  4. 4

    Door to door

    When you're done, we drive you and everything you've bought back to your hotel. No carrying carpets on the tram.

What you can shop for

Pick your list, we'll find the shops.

Designer-style bags, watches, sunglasses, gold and jewellery, leather, carpets, ceramics and more. When you book, you select everything you're interested in, and if what you want isn't listed, just tell us.

Designer-style bags
Designer-style bags
Watches
Watches
Sunglasses & glasses
Sunglasses & glasses
Gold & jewellery
Gold & jewellery
Carpets & kilims
Carpets & kilims
Ceramics & mosaic lamps
Ceramics & mosaic lamps
What's included

The stores you can't find, at a fair price.

  • A private shopping day, four to five hours, built around what you want to buy.
  • Wholesalers and backstreet dealers you'd never find alone. Many speak only Turkish, so we come with you.
  • A local with you all day to translate, advise on quality and make sure you get a fair price.
  • Honest guidance on what things should really cost, so you know what to pay before you buy.
  • Private hotel pickup and drop-off, with room in the car for everything you buy.

Not included

  • Whatever you decide to buy. That part is up to you.

A quick word on the bazaars. We love the Grand Bazaar for the atmosphere, and we're happy to wander it with you. But if you actively want to buy, the best prices are outside it, in the wholesalers and backstreet stores most visitors never see. That's where this tour focuses.

Pricing

One price for your group.

Most requested

Private Shopping Tour

Four to five hours, private group of up to six, hotel pickup and drop-off included.

$397 / group
  • Wholesalers and backstreet stores you'd never find alone
  • Shops curated to your shopping list
  • A local with you all day to translate and keep prices fair
  • Private hotel pickup and drop-off
  • Your purchases ride home with you in the car

Book this experience

Choose your date

Pick your date, guests and any add ons in the booking panel, then check out when you're ready.

Risk-free booking. Full refund within 48 hours of your experience, minus card processing fees.

TripAdvisor reviews

What travelers say about their experience.

5.0·Rated excellent by guests worldwide
Jul 2026

Koray is master of history with heart for Turkiye

"Koray is a master of history! Every date! Every Sultan! His wealth of knowledge is impressive but equally inspiring is his love for this city. He represents this bustling beautiful city with passion and kindness. He was generous with his time. A genuinely nice guy!"

Susan T
Atlanta, Georgia
Jul 2026

Flawless airport transfer

"Came across Brit and Berat while doing research on Istanbul. Lots of informative posts on Facebook and YouTube. Decided to use their airport transfer services. Their representative was waiting as promised, gave me useful tips, and took me to a nicely customized Mercedes van. Flawless service. No complaints at all. Recommend them highly."

Selpo
College Station, Texas
Jul 2026

Istanbul Fun

"Our tour was great! Well informed and super safe. The group was thoroughly brought through all of the hot spots in Istanbul with information at every stop. Lots of fun! It lasted roughly four hours. We didn't need the van for our group so the company gave us a free shuttle to the airport, which was super considerate and generous!"

Vivian K
Tripadvisor
Jul 2026

Istanbul with Brit And Berat

"Booking with Brit and Berat was the best decision we made in planning our trip to Istanbul. They made it so easy. They planned out 4 full days of activities, including transportation. They are always just a text away. I had such a positive experience that I'm going to be returning to Turkey and booking new adventures through Brit And Berat. World class operators in a world class city."

A4959RPjayp
Tallahassee, Florida
Jul 2026

Outstanding Service and an Exceptional Guide

"My family and I had an excellent experience with Brit and Berat and would highly recommend them. Communication was easy, professional, and incredibly accommodating. One of the highlights was our guide, Yakup. He was exceptionally knowledgeable and never rushed us. It felt less like a scripted tour and more like exploring Istanbul with a knowledgeable friend."

Alex I
Tripadvisor
Jul 2026

Unforgettable Experience!

"We recently spent three nights in Istanbul and put ourselves almost completely in Brit & Berat's hands. From airport transfers to guided tours, they helped make our experience easy and memorable. Their drivers were friendly and efficient, with clean, comfortable vehicles always stocked with cold water. We highly recommend letting Brit & Berat help make your trip to Istanbul unforgettable."

Steve Harbula
Castle Rock, Colorado
Jun 2026

BEST tour we have ever had!

"Brit and Berat tours are PERFECT! As a first time to Turkey visitor, I needed someone else to be the expert. Koray was our guide and the shuttle pick up was seamless. He taught us so much about Old Town and Turkey, but moreover he was chill and someone I would like to be friends with. These guys are a class act - it will be the best part of Istanbul for you!"

Rachel H
Tripadvisor
Jun 2026

The best of Istanbul

"If you are visiting Istanbul, you must reach out to Brit and Berat. It was an amazing experience working with them. Our tour guide Koray is a great asset to their team. This visit was educational, relaxing, and memorable. We are so thankful we found Brit and Berat. They are truly experts and I highly recommend."

Justin M
Tripadvisor
Jun 2026

Fabulous day in Istanbul

"We booked a private customized tour with a guide and had a marvelous day with Brit & Berat tours. From the pick up to the drop off everything is handled with care with total focus to the clients' requests. First class from beginning to end. Our guide Mr. Koray was the best, very knowledgeable and easy going with a lovely sense of humor."

Global31683116929
Tripadvisor
May 2026

Fabulous Day in Istanbul

"Our day with Jacob could not have gone better. We explored the Hagia Sophia, the Roman Cistern, the Blue Mosque and did a little shopping. Jacob was an excellent guide, very knowledgeable and answered all our questions. He went out of his way to point out things we might have missed. You cannot go wrong booking with Brit and Berat."

Patricia P
Apollo Beach, Florida
May 2026

Magical Istanbul

"We were introduced to Brit And Berat's service through an Instagram post. They were accommodating and sent a wonderful tour guide, Koray, and a great driver. Our experience was above and beyond. The bonus was an end-of-day visit with Berat, who made sure everything we wanted to do had been accomplished and then shared his favorite rooftop view of Istanbul."

Michianamama
Chicago, Illinois
May 2026

Terrific airport transfer experience

"Excellent communications from start to finish. Immaculately clean vehicles and responsible drivers made our journey pleasant. I highly recommend Brit and Berat for your transportation needs. While we were unable to reserve any tours because of our previously planned itinerary, I would not hesitate to use them if I ever get back to Istanbul!"

weemargaretmcd
Tripadvisor
Feb 2026

HIGHLY Recommended!

"I can not express enough how highly I recommend the services offered by Brit & Berat. Especially for those 1st & 2nd time visitors to Turkey. If you've ever questioned whether or not you should visit Turkey for unfamiliarity reasons, put all that to rest and just contact Brit & Berat."

Howard H
Dallas, Texas
Jul 2026

Koray is master of history with heart for Turkiye

"Koray is a master of history! Every date! Every Sultan! His wealth of knowledge is impressive but equally inspiring is his love for this city. He represents this bustling beautiful city with passion and kindness. He was generous with his time. A genuinely nice guy!"

Susan T
Atlanta, Georgia
Jul 2026

Flawless airport transfer

"Came across Brit and Berat while doing research on Istanbul. Lots of informative posts on Facebook and YouTube. Decided to use their airport transfer services. Their representative was waiting as promised, gave me useful tips, and took me to a nicely customized Mercedes van. Flawless service. No complaints at all. Recommend them highly."

Selpo
College Station, Texas
Jul 2026

Istanbul Fun

"Our tour was great! Well informed and super safe. The group was thoroughly brought through all of the hot spots in Istanbul with information at every stop. Lots of fun! It lasted roughly four hours. We didn't need the van for our group so the company gave us a free shuttle to the airport, which was super considerate and generous!"

Vivian K
Tripadvisor
Jul 2026

Istanbul with Brit And Berat

"Booking with Brit and Berat was the best decision we made in planning our trip to Istanbul. They made it so easy. They planned out 4 full days of activities, including transportation. They are always just a text away. I had such a positive experience that I'm going to be returning to Turkey and booking new adventures through Brit And Berat. World class operators in a world class city."

A4959RPjayp
Tallahassee, Florida
Jul 2026

Outstanding Service and an Exceptional Guide

"My family and I had an excellent experience with Brit and Berat and would highly recommend them. Communication was easy, professional, and incredibly accommodating. One of the highlights was our guide, Yakup. He was exceptionally knowledgeable and never rushed us. It felt less like a scripted tour and more like exploring Istanbul with a knowledgeable friend."

Alex I
Tripadvisor
Jul 2026

Unforgettable Experience!

"We recently spent three nights in Istanbul and put ourselves almost completely in Brit & Berat's hands. From airport transfers to guided tours, they helped make our experience easy and memorable. Their drivers were friendly and efficient, with clean, comfortable vehicles always stocked with cold water. We highly recommend letting Brit & Berat help make your trip to Istanbul unforgettable."

Steve Harbula
Castle Rock, Colorado
Jun 2026

BEST tour we have ever had!

"Brit and Berat tours are PERFECT! As a first time to Turkey visitor, I needed someone else to be the expert. Koray was our guide and the shuttle pick up was seamless. He taught us so much about Old Town and Turkey, but moreover he was chill and someone I would like to be friends with. These guys are a class act - it will be the best part of Istanbul for you!"

Rachel H
Tripadvisor
Jun 2026

The best of Istanbul

"If you are visiting Istanbul, you must reach out to Brit and Berat. It was an amazing experience working with them. Our tour guide Koray is a great asset to their team. This visit was educational, relaxing, and memorable. We are so thankful we found Brit and Berat. They are truly experts and I highly recommend."

Justin M
Tripadvisor
Jun 2026

Fabulous day in Istanbul

"We booked a private customized tour with a guide and had a marvelous day with Brit & Berat tours. From the pick up to the drop off everything is handled with care with total focus to the clients' requests. First class from beginning to end. Our guide Mr. Koray was the best, very knowledgeable and easy going with a lovely sense of humor."

Global31683116929
Tripadvisor
May 2026

Fabulous Day in Istanbul

"Our day with Jacob could not have gone better. We explored the Hagia Sophia, the Roman Cistern, the Blue Mosque and did a little shopping. Jacob was an excellent guide, very knowledgeable and answered all our questions. He went out of his way to point out things we might have missed. You cannot go wrong booking with Brit and Berat."

Patricia P
Apollo Beach, Florida
May 2026

Magical Istanbul

"We were introduced to Brit And Berat's service through an Instagram post. They were accommodating and sent a wonderful tour guide, Koray, and a great driver. Our experience was above and beyond. The bonus was an end-of-day visit with Berat, who made sure everything we wanted to do had been accomplished and then shared his favorite rooftop view of Istanbul."

Michianamama
Chicago, Illinois
May 2026

Terrific airport transfer experience

"Excellent communications from start to finish. Immaculately clean vehicles and responsible drivers made our journey pleasant. I highly recommend Brit and Berat for your transportation needs. While we were unable to reserve any tours because of our previously planned itinerary, I would not hesitate to use them if I ever get back to Istanbul!"

weemargaretmcd
Tripadvisor
Feb 2026

HIGHLY Recommended!

"I can not express enough how highly I recommend the services offered by Brit & Berat. Especially for those 1st & 2nd time visitors to Turkey. If you've ever questioned whether or not you should visit Turkey for unfamiliarity reasons, put all that to rest and just contact Brit & Berat."

Howard H
Dallas, Texas
Good to know

Questions we get asked.

Why not just shop in the Grand Bazaar?

You can, and it's a wonderful place to wander. But the best prices are almost never inside the bazaar. The same bags, watches, ceramics and carpets are sold by wholesalers and trusted dealers outside it, often for noticeably less. If you actively want to shop rather than browse, that's where we take you.

What kind of stores do you take people to?

The ones you can't get into on your own. Wholesalers who mostly sell to Turkish shop owners, family dealers who've traded for decades, and small backstreet stores sitting upstairs behind unmarked doors. Many of them don't advertise and speak only Turkish. These aren't public-facing tourist shops; they're where the good stock and the good prices are.

How do you choose the shops?

From your booking. You tell us what you want to shop for and we curate the stores for that list. These are shops we've bought from ourselves and sent family and friends to for years.

What if I want something that isn't on your list?

Choose 'something else' when you book and tell us what you're hunting for at checkout. If it exists in Istanbul, we know where to find it, or we know who to ask.

How long is the tour?

Four to five hours, depending on your list and how much fun you're having. There's no clock-watching.

How many people can come?

The price covers your private group of up to six. Larger groups are welcome with a small supplement, which the booking form works out for you.

Ready to shop Istanbul properly?

Send us your date, your group size and your shopping list and we'll plan the day around it.

From our guests

A few faces who felt at home in Istanbul

Berat with a guest overlooking the Blue Mosque
Group tour in Sultanahmet Square
Guests at an Iznik tile shop in the Old City
Mother and daughter exploring Istanbul streets with Berat
Group dinner with a view of the Blue Mosque
Berat with guests overlooking the Bosphorus
Guests on a Sultanahmet rooftop with the Bosphorus view
Guests at the Spice Bazaar with Berat
Family tour near Hagia Sophia gardens
Guests on a rooftop with the Blue Mosque behind
Berat with a guest overlooking the Blue Mosque
Group tour in Sultanahmet Square
Guests at an Iznik tile shop in the Old City
Mother and daughter exploring Istanbul streets with Berat
Group dinner with a view of the Blue Mosque
Berat with guests overlooking the Bosphorus
Guests on a Sultanahmet rooftop with the Bosphorus view
Guests at the Spice Bazaar with Berat
Family tour near Hagia Sophia gardens
Guests on a rooftop with the Blue Mosque behind